We present UBVRI CCD photometry and optical spectra of the type Ia supernova SN 2003hx which appeared in the galaxy NGC 2076 , obtained till \sim 146 days after the epoch of B band maximum . The supernova reached at maximum brightness in B band on JD 245 2893 \pm 1.0 with an apparent magnitude of 14.92 \pm 0.01 mag which was estimated by making template fits to the light curves . SN 2003hx is an example of a highly reddened supernova with E ( B - V ) = 0.56 \pm 0.23 . We estimate R _ { v } = 1.97 \pm 0.54 which indicates the small size of dust particles as compared to their galactic counterparts . The luminosity decline rate is \Delta m _ { 15 } ( B ) = 1.17 \pm 0.12 mag and the absolute B band magnitude obtained from the luminosity versus decline rate relation ( Phillips et al . 1999 ) is M ^ { B } _ { max } = -19.20 \pm 0.18 mag . The peak bolometric luminosity indicates that \sim 0.66 M _ { \odot } mass of ^ { 56 } Ni was ejected by the supernova . The spectral evolution indicates the supernova to be a normal type Ia event .