We present echelle long-slit optical spectra of a sample of objects evolving off the Asymptotic Giant Branch ( AGB ) , most of them in the pre-planetary nebula ( pPN ) phase , obtained with the ESI and MIKE spectrographs at the 10 m Keck II and 6.5 m Magellan-I telescopes , respectively . The total wavelength range covered with ESI ( MIKE ) is \sim 3900 to 10900à  ( \sim 3600 to 7200à ) . In this paper , we focus our analysis mainly on the H \alpha  profiles . Prominent H \alpha  emission is detected in half of the objects , most of which show broad H \alpha wings ( with total widths of up to \sim 4000 km s ^ { -1 } ) . In the majority of the H \alpha -emission sources , fast , post-AGB winds are revealed by P-Cygni profiles . In \sim 37 % of the objects H \alpha  is observed in absorption . In almost all cases , the absorption profile is partially filled with emission , leading to complex , structured profiles that are interpreted as an indication of incipient post-AGB mass-loss . The rest of the objects ( \sim 13 % ) are H \alpha  non-detections . We investigate correlations between the H \alpha  profile and different stellar and envelope parameters . All sources in which H \alpha  is seen mainly in absorption have F-G type central stars , whereas sources with intense H \alpha  emission span a larger range of spectral types from O to G , with a relative maximum around B , and also including very late C types . Shocks may be an important excitation/ionization agent of the close stellar surroundings for objects with late type central stars . Sources with pure emission or P Cygni H \alpha  profiles have larger J - K color excess than objects with H \alpha  mainly in absorption , which suggests the presence of warm dust near the star in the former . The two classes of profile sources also segregate in the IRAS color-color diagram in a way that intense H \alpha -emitters have dust grains with a larger range of temperatures . Spectral classification of the central stars in our sample is presented . For a subsample ( 13 objects ) , the stellar luminosity has been derived from the analysis of the O i 7771-5à  infrared triplet . The location in the HR diagram of most of these targets , which represent \sim 30 % of the whole sample , is consistent with relatively high final ( and , presumably , initial ) masses in the range M _ { f } \sim 0.6-0.9 M _ { \odot }  ( M _ { i } \sim 3-8 M _ { \odot } ) .