Inflation is today a part of the Standard Model of the Universe supported by the cosmic microwave background ( CMB ) and large scale structure ( LSS ) datasets . Inflation solves the horizon and flatness problems and naturally generates density fluctuations that seed LSS and CMB anisotropies , and tensor perturbations ( primordial gravitational waves ) . Inflation theory is based on a scalar field \varphi ( the inflaton ) whose potential is fairly flat leading to a slow-roll evolution . We present here the effective theory of inflation à la Ginsburg-Landau in which the inflaton potential is a polynomial in the field \varphi and has the universal form V ( \varphi ) = N M ^ { 4 } w ( \varphi / [ \sqrt { N } M _ { Pl } ] ) , where w = { \cal O } ( 1 ) , M \ll M _ { Pl } is the scale of inflation and N \sim 60 is the number of efolds since the cosmologically relevant modes exit the horizon till inflation ends . The slow-roll expansion becomes a systematic 1 / N expansion and the inflaton couplings become naturally small as powers of the ratio ( M / M _ { Pl } ) ^ { 2 } . The spectral index and the ratio of tensor/scalar fluctuations are n _ { s } -1 = { \cal O } ( 1 / N ) , r = { \cal O } ( 1 / N ) while the running index turns to be dn _ { s } / d \ln k = { \cal O } ( 1 / N ^ { 2 } ) and therefore can be neglected . The energy scale of inflation M \sim 0.7 \times 10 ^ { 16 } GeV is completely determined by the amplitude of the scalar adiabatic fluctuations . A complete analytic study plus the Monte Carlo Markov Chains ( MCMC ) analysis of the available CMB+LSS data ( including WMAP5 ) with fourth degree potentials showed : ( a ) the spontaneous breaking of the \varphi \to - \varphi symmetry of the inflaton potential . ( b ) a lower bound for r in new inflation : r > 0.023 ( 95 \% { CL } ) and r > 0.046 ( 68 \% { CL } ) . ( c ) The preferred inflation potential is a double well , even function of the field with a moderate quartic coupling yielding as most probable values : n _ { s } \simeq 0.964 , r \simeq 0.051 . This value for r is within reach of forthcoming CMB observations . Study of higher degree inflaton potentials show that terms of degree higher than four do not affect the fit in a significant way . The initial conditions for the quantum fluctuations must be vacuum type ( Bunch-Davies ) in order to reproduce the CMB and LSS data . Slow-roll inflation is generically preceded by a short fast-roll stage . If the modes which are horizon-size today exited the horizon during fast-roll or at the transition between fast and slow-roll , the curvature and tensor CMB quadrupoles get suppressed in agreement with the CMB data for the former . Fast-roll fits the TT , the TE and the EE modes well reproducing the quadrupole supression . A thorough study of the quantum loop corrections reveals that they are very small and controlled by powers of ( H / M _ { Pl } ) ^ { 2 } \sim { 10 } ^ { -9 } , a conclusion that validates the reliability of the effective theory of inflation . Our work shows how powerful is the Ginsburg-Landau effective theory of inflation in predicting observables that are being or will soon be contrasted to observations . Dark matter ( DM ) constitutes 83 % of the matter in the Universe . We investigate the DM properties using cosmological theory and the galaxy observations from DM-dominated galaxies . Our DM analysis is independent of the particle physics model for DM and it is based on the DM phase-space density \rho _ { DM } / \sigma ^ { 3 } _ { DM } . We derive explicit formulas for the DM particle mass m and for the number of ultrarelativistic degrees of freedom g _ { d } ( hence the temperature ) at decoupling . We find that m turns to be at the keV scale . The keV scale DM is non-relativistic during structure formation , reproduces the small and large scale structure but it can not be responsible of the e ^ { + } and \bar { p } excess in cosmic rays which can be explained by astrophysical mechanisms .