We present results of high resolution ( \sim 55000 ) spectral observations of 830 photometrically pre-selected candidate red giants in the magnitude range of V = 9-12 . We develop a pipeline for automated determination of the stellar atmospheric parameters from these spectra and estimate T _ { eff } , \log~ { } g , [ Fe/H ] , microturbulence velocity , and projected rotational velocities , vsini , for the stars . The analysis confirms that the candidate selection procedure yielded red giants with very high success rate . We show that most of these stars are G and K giants with slightly subsolar metallicity ( [ Fe/H ] \sim -0.3 dex ) . An analysis of Mg abundances in the sample results in consistency of the [ Mg/Fe ] vs [ Fe/H ] trend with published results .