Context :

Aims : We take advantage of the high sensitivity of the IBIS/ISGRI telescope and the improvements in the data analysis software to investigate the nature of the still poorly known X-ray source AX J1910.7+0917 , and search for closeby previously undetected objects .

Methods : We analyze all publicly available INTEGRAL data of AX J1910.7+0917 , together with a number of archival observations that were carried out in the direction of the source with Chandra , XMM-Newton , and ASCA .
In the IBIS/ISGRI field-of-view around AX J1910.7+0917 , we discovered three new sources : IGR J19173+0747 , IGR J19294+1327 and IGR J19149+1036 ; the latter is positionally coincident with the Einstein source 2E 1912.5+1031 .
For the first two sources , we also report the results of follow-up observations carried out with Swift /XRT .

Results : AX J1910.7+0917 features a clear variability in the X-rays .
Its spectrum can be well described with an absorbed ( N _ { H } \sim 6 \times 10 ^ { 22 } cm ^ { -2 } ) power-law ( \Gamma \simeq 1.5 ) model plus an iron line at 6.4 keV .
We also obtained a refined position and report on possible infrared counterparts .

Conclusions : The present data do not allow for a unique classification of the sources .
Based on the property of its X-ray emission and the analysis of a likely infrared counterpart , we investigate different possibilities for the nature of AX J1910.7+0917 .