Context : In late 2010 a Jupiter Family comet 103P/Hartley 2 was a subject of an intensive world-wide investigation . On UT October 20.7 the comet approached the Earth within only 0.12 AU , and on UT November 4.6 it was visited by NASA EPOXI spacecraft . Aims : We joined this international effort and organized an observing campaign with three key goals . First , to measure the parameters of the nucleus rotation in a time series of CN . Second , to investigate the compositional structure of the coma by comparing the CN images with nightly snapshots of C _ { 3 } . And third , to investigate the photochemical relation of CN and HCN , using the HCN data collected nearly simultaneously with our images . Methods : The images were obtained through narrowband filters using the 2-m telescope of the Rozhen National Astronomical Observatory . They were taken during 4 nights around the moment of the EPOXI encounter . Image processing methods and periodicity analysis techniques were used to reveal transient coma structures and investigate their repeatability and kinematics . Results : We observe shells , arc- , jet- and spiral-like patterns , very similar for the CN and C _ { 3 } comae . The CN features expanded outwards with the sky-plane projected velocities between 0.1 to 0.3 km s ^ { -1 } . A corkscrew structure , observed on November 6 , evolved with a much higher velocity of 0.66 km s ^ { -1 } . Photometry of the inner coma of CN shows variability with a period of 18.32 \pm 0.30 h ( valid for the middle moment of our run , UT 2010 Nov. 5.0835 ) , which we attribute to the nucleus rotation . This result is fully consistent with independent determinations around the same time by other teams . The pattern of repeatability is , however , not perfect , which is understendable given the suggested excitation of the rotation state , and the variability detected in CN correlates well with the cyclic changes in HCN , but only in the active phases . The revealed coma structures , along with the snapshot of the nucleus orientation obtained by EPOXI , let us estimate the spin axis orientation . We obtained RA=122° , Dec=+16° ( epoch J2000.0 ) , neglecting at this point the rotational excitation . Conclusions :