We present the results of a series of radio , optical , X-ray and \gamma -ray observations of the BL Lac object S50716+714 carried out between April 2007 and January 2011 . The multi-frequency observations were obtained using several ground and space based facilities . The intense optical monitoring of the source reveals faster repetitive variations superimposed on a long-term variability trend at a time scale of \sim 350 days . Episodes of fast variability recur on time scales of \sim 60 – 70 days . The intense and simultaneous activity at optical and \gamma -ray frequencies favors the SSC mechanism for the production of the high-energy emission . Two major low-peaking radio flares were observed during this high optical/ \gamma -ray activity period . The radio flares are characterized by a rising and a decaying stage and are in agreement with the formation of a shock and its evolution . We found that the evolution of the radio flares requires a geometrical variation in addition to intrinsic variations of the source . Different estimates yield a robust and self-consistent lower limits of \delta \geq 20 and equipartition magnetic field B _ { eq } \geq 0.36 G. Causality arguments constrain the size of emission region \theta \leq 0.004 mas . We found a significant correlation between flux variations at radio frequencies with those at optical and \gamma -rays . The optical/GeV flux variations lead the radio variability by \sim 65 days . The longer time delays between low-peaking radio outbursts and optical flares imply that optical flares are the precursors of radio ones . An orphan X-ray flare challenges the simple , one-zone emission models , rendering them too simple . Here we also describe the spectral energy distribution modeling of the source from simultaneous data taken through different activity periods .