I present BVRI photometry of the type IIP supernova 2013ej in M74 from 1 to 179 days after its discovery .
These photometric measurements and spectroscopic data from the literature are combined via the expanding photosphere method to estimate the distance to the event , which is consistent with that derived by other methods .
After correcting for extinction and adopting a distance modulus of ( m - M ) = 29.80 mag to M74 , I derive absolute magnitudes M _ { B } = -17.36 , M _ { V } = -17.47 , M _ { R } = -17.64 and M _ { I } = -17.71 .
The differences between visual measurements and CCD V -band measurements of SN 2013ej are similar to those determined for type Ia supernovae and ordinary stars .