We have monitored the BL Lac object Mrk 501 in optical V , R and I bands from 2010 to 2015 . For Mrk 501 , the presence of strong host galaxy component can affect the results of photometry . After subtracting the host galaxy contributions , the source shows intraday and long-term variabilities for optical flux and color indices . The average variability amplitudes of V , R and I bands are 22.05 \%, 22.25 \%, 23.82 \% respectively , and the value of duty cycle 14.87 per cent . A minimal variability timescale of 106 minutes is detected . No significant time lag between V and I bands is found on one night . The bluer-when-brighter ( BWB ) trend is dominant for Mrk 501 on intermediate , short and intraday timescales which supports the shock-in-jet model . For the long timescale , Mrk 501 in different state can have different BWB trend . The corresponding results of non-correcting host galaxy contributions are also presented .