New accurate and homogeneous optical UBVRI photometry has been obtained for variable stars in the Galactic globular \omega Cen ( NGC 5139 ) . We secured 8202 CCD images covering a time interval of 24 years and a sky area of 84 \times 48 arcmin . The current data were complemented with data available in the literature and provided new , homogeneous pulsation parameters ( mean magnitudes , luminosity amplitudes , periods ) for 187 candidate \omega Cen RR Lyrae ( RRLs ) . Among them we have 101 RRc ( first overtone ) , 85 RRab ( fundamental ) and a single candidate RRd ( double-mode ) variables . Candidate Blazhko RRLs show periods and colors that are intermediate between RRc and RRab variables , suggesting that they are transitional objects . The comparison of the period distribution and of the Bailey diagram indicates that RRLs in \omega Cen show a long-period tail not present in typical Oosterhoff II ( OoII ) globulars . The RRLs in dwarf spheroidals and in ultra faint dwarfs have properties between Oosterhoff intermediate and OoII clusters . Metallicity plays a key role in shaping the above evidence . These findings do not support the hypothesis that \omega Cen is the core remnant of a spoiled dwarf galaxy . Using optical Period-Wesenheit relations that are reddening-free and minimally dependent on metallicity we find a mean distance to \omega Cen of 13.71 \pm 0.08 \pm 0.01 mag ( semi-empirical and theoretical calibrations ) . Finally , we invert the I -band Period-Luminosity-Metallicity relation to estimate individual RRLs metal abundances . The metallicity distribution agrees quite well with spectroscopic and photometric metallicity estimates available in the literature .