The H _ { 2 } O abundance of a planetary atmosphere is a powerful indicator of formation conditions . Inferring H _ { 2 } O in the solar system giant planets is challenging , due to condensation depleting the upper atmosphere of water vapour . Substantially warmer hot Jupiter exoplanets readily allow detections of H _ { 2 } O via transmission spectroscopy , but such signatures are often diminished by the presence of clouds of other species . In contrast , highly scattering H _ { 2 } O clouds can brighten planets in reflected light , enhancing molecular signatures . Here , we present an extensive parameter space survey of the prominence of H _ { 2 } O absorption features in reflection spectra of cool ( T _ { \mathrm { eff } } < 400 K ) giant exoplanetary atmospheres . The impact of effective temperature , gravity , metallicity , and sedimentation efficiency is explored . We find prominent H _ { 2 } O features around 0.94 \micron , 0.83 \micron , and across a wide spectral region from 0.4 - 0.73 \micron . The 0.94 \micron feature is only detectable where high-altitude water clouds brighten the planet : T _ { \mathrm { eff } } \sim 150 K , g \gtrsim 20 ms ^ { -2 } , f _ { \mathrm { sed } } \gtrsim 3 , m \lesssim 10 \times solar . In contrast , planets with g \lesssim 20 ms ^ { -2 } and T _ { \mathrm { eff } } \gtrsim 180 K display substantially prominent H _ { 2 } O features embedded in the Rayleigh scattering slope from 0.4 - 0.73 \micron over a wide parameter space . High f _ { \mathrm { sed } } enhances H _ { 2 } O features around 0.94 \micron , and enables these features to be detected at lower temperatures . High m results in dampened H _ { 2 } O absorption features , due to H _ { 2 } O vapour condensing to form bright optically thick clouds that dominate the continuum . We verify these trends via self-consistent modelling of the low gravity exoplanet HD 192310c , revealing that its reflection spectrum is expected to be dominated by H _ { 2 } O absorption from 0.4 - 0.73 \micron for m \lesssim 10 \times solar . Our results demonstrate that H _ { 2 } O is manifestly detectable in reflected light spectra of cool giant planets only marginally warmer than Jupiter , providing an avenue to directly constrain the C/O and O/H ratios of a hitherto unexplored population of exoplanetary atmospheres .