We study the spectral properties of the first 14 observations of the rise to outburst phase of the X–ray transient J1550–564 . Using both the PCA and HEXTE instruments , we find that the 3–200 keV spectra smoothly pass from a standard low/hard state to a very high state . The classic high state is never encountered possibly indicating that it is not a phenomenon of the rise phase . We find that the individual PCA spectra can be fitted adequately by a disk black body and a thermal Comptonization model which includes reflection . Once the very high state is reached there is clear spectral curvature of the continuum which possibly indicates the presence of a composite thermal/non-thermal plasma . Our detailed modelling of the reflection parameters shows a sharp increase in mean ionization at the onset of the transition between the low state and very high state . There is a related variability in the reflected fraction but its exact value depends on the continuum model used . The reflected fraction varies around values of \Omega / 2 \pi \sim 0.1 and is never consistent with \Omega / 2 \pi = 1 . We can constrain the inner radius using relativistic smearing and while there are large uncertainties , the data are incompatible with a disk extending to the last stable orbit ( 6 R _ { G } ) in either state . Since the system is on the rise to outburst , the disk instability models ( and observed increasing QPO frequency ) strongly imply that there is no standard inner disk at the time the low state spectrum is observed . This is compatible with a truncated disk , filled by an X–ray hot , advection dominated accretion flow . However , magnetic flares above the outbursting disk can also match the observed spectra once the effects of either outflow and/or strong photoionization of the surface of the disk are included . We clearly see strong ionization of the reflector in the very high state . This is probably from collisional ionization , as the disk surface temperature is \sim 0.7 keV . This can strongly suppress reflection from the inner disk .