We present UBVI CCD photometry of the stellar contents and globular cluster ( GC ) candidates in the spiral galaxy NGC 300 in the Sculptor group .
Color-magnitude diagrams for 18 OB associations having more than 30 member stars are presented .
The slope of the initial mass function for the bright stars in NGC 300 is estimated to be \Gamma = -2.6 \pm 0.3 .
Assuming the distance to NGC 300 of ( m - M ) _ { 0 } = 26.53 \pm 0.07 , the mean absolute magnitude of three brightest blue stars is obtained to be < M _ { V } ^ { BSG } ( 3 ) > = -8.95 mag .
We have performed search for GCs in NGC 300 and have found 17 GC candidates in this galaxy .
Some characteristics of these GC candidates are discussed .