The X-ray source IGR J16318 - 4848 was the first source discovered by INTEGRAL on 2003 , January 29 . The high energy spectrum exhibits such a high column density that the source is undetectable in X-rays below 2 keV . On 2003 , February , 23–25 , we triggered our Target of Opportunity ( ToO ) program using the EMMI and SOFI instruments on the New Technology Telescope of the European Southern Observatory ( La Silla ) to obtain optical and near-infrared ( NIR ) observations . We confirm the already proposed NIR counterpart and for the first time extended detection into optical . We report here photometric measurements in the R , I , J , bands , upper flux limits in the Bb and V bands , lower flux limits in the H and K _ { s } bands . We also obtain NIR spectroscopy between 0.95 and 2.52 \micron , revealing a large number of emission lines , including forbidden iron lines and P-Cygni profiles , and showing a strong similarity with CI Cam , another strongly absorbed source . Together with the Spectral Energy Distribution ( SED ) , these data point to a high luminosity , high temperature source , with an intrinsic optical-NIR absorption greater than the interstellar absorption , but two orders of magnitude below the X-ray absorption . We propose the following picture to match the data : the source is a High Mass X-ray binary ( HMXB ) at a distance between 0.9 and 6.2 kpc , the optical/NIR counterpart corresponds to the mass donor , which is an early-type star , maybe a sgB [ e ] star , surrounded by a dense and absorbing circumstellar material . This would make the second HMXB with a sgB [ e ] star as the mass donor after CI Cam . Such sources may represent a different evolutionary state of X-ray binaries previously undetected with the lower energy space telescopes ; if it is so , a new class of strongly absorbed X-ray binaries is being unveiled by INTEGRAL .